Feeds:
Posts
Comments

By that question you may have felt like this was a personal ad…it wasn’t.  I am asking if you are a professional who’s target market are women.  Is your target market women?  Are you looking to reach your target market more steadily and with a higher close ratio?  If you are and are willing to work with others to reach them, Consumer (B2C) MAX is what you need to start this process.

Do you understand what Strategic Networking is?  Strategic Networking by TBN’s definition is working with Referral Partners to grow your business.  For example, if you are a Mary Kay representative and your target market is women (because that is who serve the best) and you want to focus your marketing on them, you may want to work with a professional who sells jewelry (like Silpada or Jewels by Park Lane).  Referral Partners by definition is: Non-competitive professionals seeking the same target clients that provide complimentary solutions to client needs .  So if you sell make-up and your partner sells jewelry and you both share the same target, why wouldn’t you want to work together?

The MAX program enables you to take your networking to the MAX!  MAX exercises ignite interactivity amongst small groups to dig deep into the relationship building process. The small group structure provides you with the ability to interact and learn from existing and potential referral partners.  Referral Partners can provide a strong level of benefit for customers or clients and build a stronger relationship than you can achieve by merely providing your products and service to clients alone.  Register for MAX if your target is Consumers for September 7th at Costco.  Feel free to ask questions right here in the comment box and see you there!

Clayton R. Hicks

Founder of TBN

513-371-5299

clayton@tristatebusinessnetwork.com

http://mytbn.org

Does your company provide home owners with peace of mind?  How can you strategically reach more home owners?  Have you heard of B2C MAX? Have you registered for the event on September 7th?  If not, register at http://b2cmax.eventbrite.com.

We are now changing the name from B2C MAX to Consumer MAX.  We will help you reach your Consumer Targets by taking your Networking to the MAX. What does the word “Consumer” mean in the MAX program you might ask?  Consumer is the target market in which you provide service directly to.  In this case where we are asking you about “home service”.  At the MAX event, we are putting together groups of professionals who all share the same target, but are complimentary to one another.  So for instance, in the home services group, we need Real Estate agents, title companies, loan officers, handy men, plumbers, electricians, etc.  This will be a complimentary group and we are looking to create this group as well as others.  These others include, women, seniors, families, etc.  These are the target groups we are creating, so if you are a service/product provider to any of these groups, register for Consumer MAX at http://b2cmax.eventbrite.com.

The objective of MAX is to provide business professionals with a program that helps them develop referral partners and to use referral partners effectively to grow their businesses and the businesses of their partners.  The exercises we have developed will ignite the process of building a Sales TEAM through Referral Partners.

See you there and feel free to ask as many questions as you need,

Clayton R. Hicks

Founder of TBN

513-371-5299

clayton@tristatebusinessnetwork.com

http://mytbn.org

Are you looking for more ways to engage and help your clients?  Are you looking to keep your clients and gain nothing in return except to keep them?  If you are a professional and you are exploring different ways to keep and maintain clients, then the next time you are at your clients office…ask them if they have any other “pain points” you can fill…watch their eyes light up!

TBN MAX has 3 major benefits, but none are greater than “client retention”.  In general MAX would not be looked at as a way of keeping your clients, but as a way to locate them more often.  But MAX helps you leverage relationships to keep them too!

Client retention is just as important as “new” business development.  Keeping clients for a longer period of time reduces the cost of marketing and the cost of closing new business overall.  This will help with budgeting for the coming years when you know your income can become steadier.  Client retention comes from a high level of trust in your products and services AND in you as a person who cares about them and their growth, not just your fees and sales.  The way you build this trust is simply this; when your client needs something you don’t offer, you can reach out to your sales team to fill the need.  Your client trusts you, you show yourself to be someone who cares about their business success, not just whether they buy your product or services, so this will keep them around for the long run.

Ready…set…GROW!

Clayton Hicks

513-371-5299

clayton@tristatebusinessnetwork.com

http://mytbn.org

Lead Generation is one of the three main benefits of the MAX Program we offer.  But, in order to receive this benefit, you must fully understand the capabilities of generating leads through your Referral Partners.

 

When you increase your referrals you will reduce your cold calling efforts.  When your team is out there working with their existing clients or developing new business and find there is a need that exists that they can’t provide, but find you can; this is an opportunity for you to close more business.  Referral Partners is a relationship that works back and forth, to and fro.  This process will meet the needs of both parties; increased closed business through referrals.  The more often you meet with new business opportunities, the more often you can help someone on your team which can create a vertical funnel of possible business for the team overall.  Everyone on the team can find balance with less cold calling and more closed business.

  • Cold calling example – you could make 300 cold calls per week, using the national average 2-3% prospect to lead ratio, you will get 6-9 appointments out of that.  If you sit down with all 6-9 of them (30-60 minutes with each one) and your lead to close ratio is 30% you will sell to 2-3 of them.  How much total time does it take to make 300 cold calls do all the follow up, and close the sale with 2-3 clients?
  • Referral Partner example – Your Referral Partner sends you 2-3 clients per month that could use your services, and that your partner has suggested should meet with you.  They have “pre-sold” you.  When you call, the clients agree readily to the meeting.  After the meetings, (30-60 minutes), both agree to become clients of yours.  Wasn’t that a whole lot more fun and less time than beginning with 300 cold calls?

Which one of the examples would you rather spend your time doing?  If you are a B2B Professional and wish to join us on August 18th at IKEA, register here.

 

Thanks,

Clayton Hicks

513-371-5299

clayton@tristatebusinessnetwork.com

www.mytbn.org

The MAX program enables you to take your networking to the MAXMAX exercises ignite interactivity amongst small groups to dig deep into the relationship building process. The small group structure provides you with the ability to interact and learn from existing and potential referral partners.  Referral Partners can provide a strong level of benefit for customers or clients and build a stronger relationship than you can achieve by merely providing your products and service to clients alone.

 

The value MAX presents for your business:

1.      ROI /Our Guarantee – we guarantee a 3:1 return on your investment or your money back. As long as the member follows the program, attends all the monthly meetings, completes all the exercises outside of the meetings, and has met with a facilitator or leader about issues they may have, they can receive a full refund and drop out after 6 months

 

2.      Networking to the MAX – This is the graduate course for networking and creating a steady stream of referrals leveraging Referral Partners.  The exercises we provide are meant to continue to change and flow each month to allow you learn at the event, then implement into your marketing plan immediately.

 

3.      Results – Results are important to you and us.  We will provide you with action steps to take outside the events in order to achieve maximum results.

 

More to come…please feel free to ask questions about MAX right here on the post.  The MAX Program has been under construction and we want to fully understand the value of the program.

 

thanks

Clayton Hicks

513-371-5299

clayton@tristatebusinessnetwork.com

Have you been looking for Results from your networking efforts?  Are you achieving the Results you desire or are you still spinning your wheels with existing groups?  Do you desire to see more results or are happy with the status quo?

The MAX Program strategically places you with professionals that can complement your business.  It is the initial starting point for developing strong relationships with these pros which creates a sales team for you and your business. You will also need to be willing to be part of their sales teams as well, or Referral Partners won’t work for you over the long-term. This sales team will keep their eyes and ears open for opportunities for you to go in behind them and close a higher percentage of business, and provide a solution to some client need that the team member may not be able to provide on their own…this is the “complimentary” nature of the Referral Partner business relationship.

Results from having complimentary business professionals on your ‘Sales TEAM’ can leverage your ability to reach your target market with more cost and time effectiveness and close more business with more frequency.  Our guarantee will help you to hold yourself accountable and TBN accountable to provide you with the best program possible.
Ask us how you can guarantee your networking efforts!  If you are a B2B Professional you can register for B2B MAX on the 18th HERE!
 

Thanks,

Clayton R. Hicks

937-671-6238

clayton@tristatebusinessnetwork.com

Do you feel like there isn’t a network for you out there?  Have you been “in search of” for so long you gave up?  What about having a team atmosphere, do you think you can get there by yourself?

Welcome to TBN!  Where we take client retention seriously…we take lead generation personally…and we constantly innovate new ways of helping you to build a TEAM of professionals spreading the word about what you!

You really must have balance in marketing your business…to some cold calling seems to be the “only” way of growing their client base…I am here to tell you that balance is a “SURE” thing.  Having a balance of cold calling and relationships, will help you to have multiple ways of marketing your business from the beginning.

We have developed a new program in TBN called MAX.  It provides you with a unique perspective on how important relationships are in growing your business and gets you closer to your TARGET in a networking environment.  At TBN MAX there isn’t any room for fluff so it helps you get right down to business.  TBN MAX will enable you to MAXIMIZE your time, energy, and relationships.

MAX Events we provide Monthly:

B2B – This event  is for professionals who provide products or service to Business. This event is held at IKEA in West Chester, Ohio.

B2C – This event is for professionals who provide products or service to Consumers.  This event is held at Costco in Springdale, Ohio.

If you have any questions about where you fit in or want more information on these TBN MAX contact us right away!

 

Clayton R. Hicks

President & Founder

O – 513-371-5299

D – 937-671-6238

info@tristatebusinessnetwork.com

http://www.mytbn.org